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Purpose of launch: Making cash from the traffic, to widely spread the platform where the potential users are through crowd positioning, so that the advertisement can obtain crowd traffic and the online conversion resources during the advertising process.
Launch strategy:
Whole network distribution: trying to seize all resources, including all information apps, video websites, video apps, etc., to occupy all channels that can be used for distribution as much as possible. (Toutiao, Baidu Baijia, Yidian Information Sohu Public Platform, QQ Public Platform, NetEase Public Platform, Phoenix News Media Open Platform)
Information flow: the new media online advertising styles mainly revolve around the visual experience and visual presentation effects, such as APP turn-on advertising, the strong visual sense and can easily deepen user impressions and conversion opportunities.
Launch requirements: using the creativity and demand to guide users (no matter the title or the description should be novel, distinctive, eye-catching, and without the sense of visual rejection)
Propaganda: posters (everyversion) outdoor advertising room propaganda pictures, network propaganda pictures, leaflet pages, folding pages, hand-painted creative design related to brochures
Press conference: Event vision includes: 3D and plane site layout design (effect drawing) material design (background board, runway, signage, microphone marks, employee’s clothes, employee’s card, invitation letter, vehicle permit, etc.)
Brand: VI Vision (LOGO, posters, promotional materials, advertisements, event promotion and material design, etc.)